Rich Chigga: I Only Say Nigga When I’m Jamming to Rap Music

By | Posted July 20, 2016
We can add Rich Chigga to the growing list of people that need to get out of "hip-hop" immediately.
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By now it's a familiar script. In 2016 what other life goal is there but to become famous on the internet? And particularly if you're not black, the fastest way to become famous on the internet is to make a parody rap video, preferably one that contrasts your nerdy, non-black, not a gangster self with every trap rap, black, gangster stereotype you can think of. 

Welcome to 16-year-old Indonesian rapper/comedian Rich Chigga, the internet's latest viral sensation, who's enjoying an added boost of virality thanks to a "Rappers React to Rich Chigga" video. 

Where Chigga, real name Brian Imanuel, broke the script though is while his rapper name seems to be a way for him to essentially say "nigga" without actually saying "nigga," as in, "you don't wanna fuck with a chigga like me," he actually did just flat out say "nigga" in the first verse of the song: "Rogue wave on you niggas no fail when I hit 'em." 

Not even Slim Jesus would have made a mistake like that, but don't worry, in an interview with Pigeons and Planes, Chigga explained that he only had the best of intentions and of course doesn't say "nigga" regularly, unless, you know, it's in a rap song and that song's really jammin. 

Pigeons & Planes: You’ve received a lot of feedback about using the N-word on “Dat $tick.” Would you say the N-word in conversation, or do you restrict it to music?
 

Chigga: My intent was to kinda help take the power out of that word so people would be less sensitive about it but I do understand if some people would be offended and I think doing it in that song’s enough. I’m not gonna do it anymore. I only say it when I’m jamming to rap music and it’s really good.

Yeah, he can go ahead and get all the way the fuck out of here. 

Along with that familiar script comes a familiar trap. Do you ignore something so it simply goes away faster, or do you react and point out that something's microwaved trash at the risk that will only extend it's life span? I don't know if there's a clearly correct answer, but today I'm just not in a forgiving mood. 

If Brian Imanuel wants to become a rapper, he's welcome to do it. And if he wants to become a comedian, which he clearly does, he's welcome to do that too. But if he wants to exploit hip-hop, and in the process black artists and black culture, to become a rapper-comedian, there's no place for him here. 

By Nathan S, the managing editor of DJBooth and a hip-hop writer. His beard is awesome. This is his Twitter

Photo Credit: Instagram

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