Big K.R.I.T. on Def Jam Departure: “It’s No Love Lost”

By | Posted September 20, 2016
The triple-threat recording artist and Booth fave is focused on his independent future.
2016-09-20-big-krit-def-jam-departure

Earlier this summer, Big K.R.I.T. departed his major label home at Def Jam for greener, independent pastures.   

Following 12 for 12, a series that featured the release of 12 freestyles over popular industry beats like French Montana's "Lock Jaw" and ScHoolboy Q's "THat Part" over a 12 hour period, the Meridian, Mississippi native revealed the news in a series of tweets.

In a brief interview with Billboard, conducted this past weekend at the taping for the 2016 BET Hip-Hop Awards, K.R.I.T. was asked about his exit from Def Jam:

I’m not going to elaborate into the extreme. It’s definitely a longer story but for the most part, it’s no love lost.

K.R.I.T.'s six-year tenure at Def Jam included the release of two full-length albums, Live from the Underground and Cadillactica, and an increased profile both inside and outside of hip-hop circles, but it's hard to blame him for wanting out. The label seemingly never gave K.R.I.T.'s music the marketing and digital promotion it deserved and K.R.I.T. was understandably unwilling to change the way he wrote, rapped and produced his material in order to cater to the label.

And K.R.I.T. isn't the only artist who severed ties with Def Jam this summer. Following the release of his visual album Endless, Frank Ocean also departed parted ways with the label, opting to release his Blonde album independently. 

Since declaring, "It's officially MULTI til the Sun die" in July, K.R.I.T. had been relatively quiet, but that all changed last week when Kenneth Whalum released his new single, "Might Not Be OK." The Holy Shit-worthy record features a guest 16 from K.R.I.T. that is inarguably one of the very best of his 11-year career.

A day later, while answering fan questions on Twitter, Lupe Fiasco revealed that K.R.I.T. "Renegaded" he and Rick Ross on an upcoming record off the rapper's DROGAS LIGHT album.

Needless to say, if you're a fan of Big K.R.I.T. exciting times are ahead.

***

By DJ Z, who loves to argue with you on Twitter.

Photo Credit: Instagram

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