In what could be the best marketing ploy of this millennium, R&B singer Asia Cruise will have her looks under wraps (notice the silhouette promo picture), leaving the world to wonder just Who Is Asia Cruise? Knowing that listeners will be forced to pay attention to only her music, Asia drops off her debut single, Selfish. Enhanced by the CornaBoyz’ infectious pop-beat, Cruise should get an abundance of requests and build a significant buzz. Will her radio audience be more interested in her music or solving the mystery? Either way, the answer to this big question will come when Who Is Asia Cruise? hits stores in early ‘08.