Big K.R.I.T. ft. Rico Love - Pay Attention

Posted one year ago
Featuring:
Producer:
Jim Jonsin

Update: The Daniel Czernilofsky-directed visuals for Big K.R.I.T.‘s Pay Attention single have been added.

In late April, longtime DJBooth favorite Big K.R.I.T. released MT. Olympus. In three months time, our feature of the record has been shared almost 200 times and sits with an average member rating of 4.6 (out of a possible 5 stars). Not bad, huh? Ready to remind everyone that his forthcoming, super-delayed new album is still on its way, the Meridian, Mississippi native has released Pay Attention. The single, which features versatile talent Rico Love, is a clear attempt at creating a crossover hit. While K.R.I.T. has well-established himself as a respected emcee and producer in the underground and with the fringe mainstream worlds, he has yet to dominate the airwaves. In an effort to expand his audience, Def Jam Records has paired K.R.I.T., who usually holds things down by himself behind the boards, with veteran producer Jim Jonsin in (assumed?) hopes that their combined talents yield more fruitful results. With the promise of Cadillactica on the way, what lies ahead for the King Remembered In Time?

Read More: “Pay Attention” Deficit: Wanting More From Big K.R.I.T Than “Pay Attention”

Big K.R.I.T. Rico Love HitmakerLyricalMusic Videos

Written by
Posted one year ago
Get The PLUG app by DJBooth and get the best hip-hop writing and news delivered daily.

More from Big K.R.I.T.

big-krit-cadillactica-one-listen-album-review

1 Listen Album Review: Big K.R.I.T.‘s “Cadillactica”

Excerpt: Sweet Baby Jesus hip-hop heads, the moment is finally here! Cadillactica has arrived!I should be jumping over the moon in a joyous, jubilant celebration....So why do I find myself overcome with anxiety?You know when you... Read More
Posted on Nov 03, 2014
wanting-more-krit-pay-attention

“Pay Attention” Deficit: Wanting More From Big K.R.I.T

Excerpt: It's ironic that the hook of Big K.R.I.T's latest song goes, "I should be paying more attention to you," because I literally could not be paying more attention to his upcoming album Cadillactica. I've... Read More
Posted on Jul 29, 2014
Big K.R.I.T. - Cadillactica Cover
Album: Cadillactica
Sweet baby jesus hip-hop heads, the moment is finally here! Cadillactica has arrived!!I should be jumping over the moon in a joyous, jubilant celebration.So why do I find myself overcome with anxiety?You know when you... More
Posted on Nov 11, 2014

Featured Video

Hip Hop News

Vince Staples “Prima Donna” 1 Listen Album Review

Vince Staples' "Prima Donna" is a rush of experimental production and excellent rapping. Read More
Posted 10 hours ago by Yoh

Young Thug’s “Jeffery” Snippets Prove Despite New Name, Music is Unchanged

The co-founder of 300 Entertainment took to Snapchat to preview the tape in advance of it's midnight release. Read More
Posted about 11 hours ago by DJ Z

Questlove Becoming Pandora Strategic Advisor is a Huge Win for Quality Hip-Hop

Could Questlove be the leg-up Pandora needs to compete, and a beacon for a credible representation of hip-hop? Read More
Posted 12 hours ago by Brent Bradley

Aaliyah The Immortal, Gone But Never Forgotten

15 years after her tragic death, Aaliyah is still very alive in today's music. Read More
Posted 13 hours ago by Yoh

Mike Dean’s Mixing “Birds In The Trap,” Won’t Let Travis Scott Release It Until He’s Done

The Houston native was supposed to drop his new album weeks ago, but it still isn't complete. Read More
Posted 13 hours ago by DJ Z

Action Bronson Freestyling With Melissa Etheridge Is The Best Thing You’ll See Today

Please, Music Gods. Please let this turn into a full collaborative effort. Read More
Posted 14 hours ago by Brent Bradley
Sample Text - Sample Link
0:00
3:00
Shrink
Hide

TRENDING NOW



Flame

TOP 20 MUSIC CHARTS


Discover the best new songs, videos, and albums added to the Booth.