Big K.R.I.T. ft. Rico Love - Pay Attention

Posted one year ago
Featuring:
Producer:
Jim Jonsin

Update: The Daniel Czernilofsky-directed visuals for Big K.R.I.T.‘s Pay Attention single have been added.

In late April, longtime DJBooth favorite Big K.R.I.T. released MT. Olympus. In three months time, our feature of the record has been shared almost 200 times and sits with an average member rating of 4.6 (out of a possible 5 stars). Not bad, huh? Ready to remind everyone that his forthcoming, super-delayed new album is still on its way, the Meridian, Mississippi native has released Pay Attention. The single, which features versatile talent Rico Love, is a clear attempt at creating a crossover hit. While K.R.I.T. has well-established himself as a respected emcee and producer in the underground and with the fringe mainstream worlds, he has yet to dominate the airwaves. In an effort to expand his audience, Def Jam Records has paired K.R.I.T., who usually holds things down by himself behind the boards, with veteran producer Jim Jonsin in (assumed?) hopes that their combined talents yield more fruitful results. With the promise of Cadillactica on the way, what lies ahead for the King Remembered In Time?

Read More: “Pay Attention” Deficit: Wanting More From Big K.R.I.T Than “Pay Attention”

Big K.R.I.T. Rico Love HitmakerLyricalMusic Videos

Written by
Posted one year ago
Get The PLUG app by DJBooth and get the best hip-hop writing and news delivered daily.

More from Big K.R.I.T.

big-krit-cadillactica-one-listen-album-review

1 Listen Album Review: Big K.R.I.T.‘s “Cadillactica”

Excerpt: Sweet Baby Jesus hip-hop heads, the moment is finally here! Cadillactica has arrived!I should be jumping over the moon in a joyous, jubilant celebration....So why do I find myself overcome with anxiety?You know when you... Read More
Posted on Nov 03, 2014
wanting-more-krit-pay-attention

“Pay Attention” Deficit: Wanting More From Big K.R.I.T

Excerpt: It's ironic that the hook of Big K.R.I.T's latest song goes, "I should be paying more attention to you," because I literally could not be paying more attention to his upcoming album Cadillactica. I've... Read More
Posted on Jul 29, 2014
Big K.R.I.T. - Cadillactica Cover
Album: Cadillactica
Sweet baby jesus hip-hop heads, the moment is finally here! Cadillactica has arrived!!I should be jumping over the moon in a joyous, jubilant celebration.So why do I find myself overcome with anxiety?You know when you... More
Posted on Nov 11, 2014

Featured Video

Hip Hop News

Mac Miller’s “The Divine Feminine” Album Is About The Stages Of Love

Love is the concept that Mac Miller will be exploring on his forthcoming "The Divine Feminine" album. Read More
Posted one day ago by Yoh

Young Thug’s “Jeffery” Cover Isn’t Shocking, Stop It

Young Thug is wearing a dress, it's not a big deal guys. Read More
Posted one day ago by Yoh

Young Thug “No, My Name is JEFFERY” Cheat Code Album Review

The artist either formerly or still known as Young Thug presents his most compelling work of the year. Read More
Posted one day ago by Brendan V

Mick Jenkins Continues Metaphorical Mastery With Powerful “Drowning” Visuals

When it comes to artfully representing the ills of society, Mick Jenkins is doing it better than anyone else. Read More
Posted one day ago by Brent Bradley

Drake’s “Please Forgive Me” Short Film is Coming September 30

Drizzy will follow-up his now triple-Platinum certified "Views" album with a 40-scored short film. Read More
Posted one day ago by DJ Z

Vince Staples Says 50 Cent’s Early Music Influenced His Gang Activity

The demonization of rap has been a long-standing problem for the genre, but there's truth to its influence. Read More
Posted one day ago by Brent Bradley
Sample Text - Sample Link
0:00
3:00
Shrink
Hide

TRENDING NOW



Flame

TOP 20 MUSIC CHARTS


Discover the best new songs, videos, and albums added to the Booth.