JR & PH7 ft. Fly Union & Chuuwee - It Is What It Is

Posted 3 years ago
Producer:
JR & PH7
Album:

Typically, “It Is What It Is” is used as a response to life’s minor disappointments: “Oh word, the new Kreayshawn album is a steaming hot piece of garbage? Well, it is what it is.” On JR & PH7‘s latest single (a Booth-exclusive world premiere), guest stars Fly Union and Chuuwee show us that the expression can also be appropriate for the opposite situation: to play down your good fortune when things couldn’t be going better. Backed by the Cologne, Germany beat crew’s scintillating synths and slow-rolling percussion, the Ohio trio and Sacramento-repping Booth regular describe just how great the hustle’s been treating them of late. They’re not boasting when they spit about the paper they’ve been stacking and the beautiful women who’ve been flocking their way—it simply is what it is. Find yourself nodding along to this breezy selection? More hot beats and dope guest rhymes await on JR & PH7’s The Good Life LP, set to hit our homepage for free streaming Monday, November 5, in anticipation of its release to iTunes on the 6th.

JR & PH7 Premiere

Written by
Posted 3 years ago
Get The PLUG app by DJBooth and get the best hip-hop writing and news delivered daily.

More from JR & PH7

JR & PH7 - The Good Life Cover
Artist: JR & PH7
JR & PH7, a buzzmaking pair of beatmakers based out of Cologne, Germany, have released their latest album The Good Life. Heralded by Booth-hosted prelude EP So Far So Good, the 15-track LP comes complete with reader-approved... More
Posted on Nov 05, 2012

Featured Video

Hip Hop News

Music Video Director Hiro Murai Is Donald Glover’s Secret Weapon

Hiro Murai has made incredible music videos with Childish Gambino, but now he's taking his talents to Atlanta with Donald Glover. Read More
Posted 9 hours ago by Yoh

Holy Sh*t You Need To Watch DJ Shadow & Run The Jewels’ “Nobody Speak” Video

The legendary producer/DJ brings out Run The Jewels for glorious, Funny Or Die-premiered visuals. Read More
Posted about 10 hours ago by Brent Bradley

The DJBooth A&R Report (August, 2016)

Become familiar with the names and work of four exciting, young artists before they blow up. Read More
Posted 10 hours ago by Brendan V

French Montana Lied, “MC4” Wasn’t Pushed Back Due to Sample Clearance

Epic Records chairman and CEO L.A. Reid divulges the real reason why French will be released in October. Read More
Posted about 11 hours ago by DJ Z

A De La Soul Catalog Crash Course Before “and the Anonymous Nobody…” Arrives

We look back at De La Soul's entire catalog before looking ahead to their brand new album. Read More
Posted 12 hours ago by Matteo Urella

Damn! Mickey Factz Has “600 Bars On Deck” For Upcoming Radio Appearances

Considering Mickey’s track record, you’re going to want to keep an eye out for these upcoming appearances. Read More
Posted 13 hours ago by Brent Bradley
Sample Text - Sample Link
0:00
3:00
Shrink
Hide

TRENDING NOW



Flame

TOP 20 MUSIC CHARTS


Discover the best new songs, videos, and albums added to the Booth.