JSWISS - Universal Just Called
Most up-and-comers would be overjoyed to answer their smart phone and hear a major-label A&R on the other line. Empire State buzzmaker JSWISS, however, has seen too many of his unwary peers get fleeced to sign on the dotted line. On new mixtape single Universal Just Called, the artist responds to a slick record exec’s overtures with a firm, “Thanks, but no thanks.” AltAir provides the cut’s compulsively head-noddable piano loop beat, and Ryan Cocca directs the newly-released official video. If this indie-and-proud anthem leaves you hungry for more, you’ll find what you seek on the artist’s DJBooth-hosted Awthenticity tape, available for free streaming and download as of May.