Big K.R.I.T.

“His heart is why he helps so many and gives so many opportunities to artists and employees alike.”

“He was a king waiting to be discovered — he was just that good.”

Man, these albums let us down.

“I want people to know I’m growing and I’m learning as I get older.”

This is the sound of arrival: the absence of aspiration, the dearth of droning, the sweet of security of self.

Is it better to be the greatest, or to be yourself?

'K.R.I.T. IZ HERE' finds Big K.R.I.T. having the most fun of his career.

Four artists. Four different routes. The fight continues.

Now 10 years into his recording career, Big K.R.I.T. is engaging with and catering to his hip-hop community in brand new ways.

The searching-for-something period in life isn't a unique phase, but a ubiquitous experience.

The making of 'Revenge of the Dreamers III' is a networking paradise without egos, algorithms, or awkward name-dropping.

The best songs about fame keep us from wishing we were famous.

From Drake to Jay Electronica, we tracked the course of 11 careers since that game-changing verse five years ago.

Drake's 'Scorpion' standout was originally ticketed for the Mississippi emcee.

"I'm two cups in and three shots away… It's hard to protect your feelin's when you so exposed"

Capitalism reinforces the illusion that money is the answer to all problems. As many of our favorite artists have learned, it's not.

"I was investing all my money into it without the label knowing."

2018 is only a month old, but we're already thinking about who we want to see in that corner office next.

“In my mind, I thought I couldn't write like that unless I was in that zone.”

"There can be a thousand great comments, and I’m going to focus on the negative one."

Seamlessly transitioning from song to song while keeping the quality and cohesion at the highest level is an art form.

“The whole time, we were trying to meet this moment where he felt good about what he accomplished.”

"It's all love."

"You have to realize that if you don't want to run yourself into a space that you can't get out of."