Last evening (October 24), when YG released his latest single, "One Time Comin'," the record appeared to be a loosie—a song that is unattached to a larger body of work. Less than 24 hours later, the West Coast rapper's all-out assault on police brutality and racist cops might have found itself a home.
According to a tweet sent by YG, a new mixtape is "koming soon."
While YG is only four months removed from the release of his critically-acclaimed sophomore album, Still Brazy, a second remarkable project release before the end of 2016 would go a long way toward ensuring his buzz remains high heading into the new calendar year.
In the past, artists could ride the wave of a top-rated album for eight to 12 months before making their next move, but the climate has changed dramatically over the past five years. Today, an artist is lucky to get more than two weeks of attention from a full-length project. (That said, Gucci Mane needs to slow the fuck down.)
With a collaborative tape with on-again, off-again collaborator DJ Mustard in the can, and a brand new label deal with Interscope for his record label, YG clearly has his hands full. Hopefully, for fans of the burgeoning rap star, the quality of the music doesn't suffer.
By DJ Z, who loves to argue with you on Twitter.
Photo Credit: Instagram