After ruffling a few feathers last week with the surprise release of "The Heart Part 4," Kendrick Lamar has unleashed "HUMBLE.," the first single off his forthcoming, currently-untitled new album, which is reportedly due out next Friday, April 7.
The video for "HUMBLE.," directed by Dave Meyers and The Little Homies—a duo made of up TDE president Dave Free and Lamar—is outrageously entertaining. In fact, some might say (read: me) it's even Holy Shit-worthy...
"HUMBLE." is produced by Mike WiLL Made-It, who teased the drop earlier today on Twitter.
Earlier this month, Kendrick revealed in an interview that his new album would speak about God and that it felt "urgent." While the Lord is probably not cool with Kendrick's potty mouth ("bitch, be humble"), it's clear from this set of visuals that religion will indeed play an over- or under-arching theme on the album.
Let the speculation begin, friends.
Photo Credit: YouTube