Kendrick Lamar's 'DAMN.' Expected to Pass 200 Million First-Week Streams

Damn.

Author:: Brian "Z" Zisook
Publish date:: Apr 17, 2017

Kendrick Lamar is on pace to become the second artist ever—and the first not named Drake—to generate more than 200 million album streams in one week.

Released on Friday, April 14, Lamar's fourth full-length album DAMN. collected more than 50 million streams in the first 24 hours, according to HDD.

Final first-week sales numbers won't be available until Friday, April 21, but early projections call for 460-485k SPS (sales plus streaming) units, of which 275-300k are pure (digital and physical) sales.

Kendrick's reign on the charts continues.

Kendrick Lamar DAMN. artwork

More than 300 million streams later.

Get to know all the producers who worked on Kendrick's forthcoming album while you wait for its arrival.

That was fast.

"Kendrick first approached me about this particular project in the middle of 'To Pimp A Butterfly.'"

In an industry that prides itself on flaunting and projecting an image of success, D.R.A.M.'s words are a breath of fresh air.

Mark your calendars.

After being knocked out of the top spot two weeks ago, 'DAMN.' is set to return to the mountaintop.