Kendrick Lamar currently has the No. 1 album in the country (DAMN.), the No. 1 song in the country ("HUMBLE.") and the No. 4 song in the country ("DNA."), but don't expect his reign over the charts to come to an end on Friday.
According to HDD, Lamar will hold on to the No. 1 position on the Billboard 200 for the week ending April 27, moving an estimated 225-235k SPS equivalent units, of which 65-75k are pure sales.
While industry forecasts are subject to change—and they did last week when initial estimates called for only 200m on-demand streams, roughly 100m short of the final total—Lamar's projected sales total over the first two weeks will sit comfortably around 840,000. Damn, right?
Drake's More Life, which is projected to hold down the No. 2 position on next week's Billboard 200, spent three straight weeks in the top position from April 8 through April 22. For Kendrick to match the latest feat by his neighbor from the north, the TDE emcee will have to beat out country singer-songwriter Chris Stapleton (From a Room: Volume 1) and Logic (Everybody), both of whom are scheduled to release new albums on May 5.