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Post Malone’s ‘beerbongs & bentleys’ First-Week Sales Projections Are Insane

Move over, J. Cole.

One week.

That is how long Post Malone gave J. Cole to bask in the spotlight before releasing his sophomore album, beerbongs & bentleys, which, according to HDD, is projected to score the highest first-week debut of 2018, moving a whopping total of 440-460k equivalent album units (of which 155-165k are pure digital sales).

Additionally, the album, which has already been certified Platinum by the RIAA thanks to pre-release singles "rockstar" and "Psycho," will set the first-week streaming record, with over 400 million streams. The previous record-holder was Drake (385M), who set the mark last March with the release of his project playlist More Life.

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Part of that record-breaking opening week stream total is beerbongs & bentleys' dominance on Spotify, which broke the streaming service's first-day record both globally (78,744,748) and in the U.S. (47,930,039).

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