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Eminem's "KILLSHOT" Sets YouTube Record for a Hip-Hop Video (Without Being a Video)

Yes, technically, every upload on YouTube is a "video," but...

Eminem's "KILLSHOT," a response record to Machine Gun Kelly's "Rap Devil," which itself was a response to Kamikaze track "Not Alike," garnered the biggest 24-hour debut for a hip-hop video in YouTube history with 38.1 million views, according to Chart Data. 

Since its release on Friday, September 14, "KILLSHOT" has racked up an incredible 74.8 million views, but it must be noted that the video isn't actually a video—it's an audio stream. 

Yes, technically, every upload on YouTube is a "video," but in setting this milestone, "KILLSHOT" has moved past actual videos, the kind with moving pictures and sounds, to set the 24-hour record. 

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Whereas "KILLSHOT" was initially made available on Audiomack, where it has racked up over 3 million plays, MGK's "Rap Devil" was initially released on YouTube before seeing a wide release across all digital service providers. As a result, the record debuted at No. 12 this week on the Billboard Hot 100, marking the Cleveland, Ohio native's second-highest charting song of all-time behind "Bad Things" with Camila Cabello (No. 4).

Sure, Eminem's "KILLSHOT" is the better rapped diss track, but it's hard to anoint MGK the "loser" in this back-and-forth when his participation has earned him one of the biggest records of his career.

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