
Eminem’s “KILLSHOT,” a response record to Machine Gun Kelly’s “Rap Devil,” which itself was a response to Kamikaze track “Not Alike,” garnered the biggest 24-hour debut for a hip-hop video in YouTube history with 38.1 million views, according to Chart Data.
Eminem's "Killshot" garnered the biggest 24 hour debut for a hip-hop video in YouTube history (38.1 million).
— chart data (@chartdata) September 18, 2018
Since its release on Friday, September 14, “KILLSHOT” has racked up an incredible 74.8 million views, but it must be noted that the video isn’t actually a video—it’s an audio stream.
Yes, technically, every upload on YouTube is a “video,” but in setting this milestone, “KILLSHOT” has moved past actual videos, the kind with moving pictures and sounds, to set the 24-hour record.
Whereas “KILLSHOT” was initially made available on Audiomack, where it has racked up over 3 million plays, MGK’s “Rap Devil” was initially released on YouTube before seeing a wide release across all digital service providers. As a result, the record debuted at No. 12 this week on the Billboard Hot 100, marking the Cleveland, Ohio native’s second-highest charting song of all-time behind “Bad Things” with Camila Cabello (No. 4).
Sure, Eminem’s “KILLSHOT” is the better rapped diss track, but it’s hard to anoint MGK the “loser” in this back-and-forth when his participation has earned him one of the biggest records of his career.
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