From the Turntables to The Boardroom - DJBooth

From the Turntables to The Boardroom

"From the Turntables to The Boardroom" is a new blog series from Christina Clark, owner of ADJency, A DJ Agency, that will educate DJ's on how to manage their brand to generate revenue. Let's get started.
Author:
Publish date:
Djsuit.jpg

As the Owner of a Brand Management and Public Relations Company for DJ's, I receive emails and social media messages daily from DJ's asking me questions such as:

What can I do to build my brand?

How can I get more bookings?

I am looking for a Manager, can you represent me?

"From the Turntables to The Boardroom" is my blog that will educate DJ's on how to manage their brand to generate revenue. Let's get started.

What is a brand?

The American Marketing Association defines a brand as "A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. The legal term for brand is trademark. Your brand is your reputation. It is what people will think about you, it will create both revenue and most important customer loyalty. In this current day of Music, it's not always about talent as it is the marketability of an Artist or DJ brand. You may be the best rapper alive and you may be the best DJ on the 1's and 2's but the reality is that a record label or venue has to recoup their investment back off of your brand. This is the Music BUSINESS and at the end of the day it is all about MONEY.

So how do you build Your Brand?

Define your fan base. DJ's you are artists, and just like a singer or rapper you have to have a fan base to support your music and club performances. You will need to determine who your fans are. Do you want to cater to a corporate audience? Audiences 18-35? EDM music lovers? Hip hop fans? Focus on what makes you different. Nowadays it's more competitive for DJ's than ever before especially with the internet. DJ's have to work harder to be distinctive amongst its competition. Conduct an S.W.O.T. Analysis of the Competition (look at their

S

trengths,

W

eaknesses,

O

pportunities and

T

hreats) to see how you can stand out from the rest. Do you have a distinctive look? A unique performance style?

Market Your Brand.

The key to any successful brand is marketability. Now that you have built your brand, it's s time to execute it to see if it will work. Brand Marketing includes logo design, tag lines, website, photos etc. Whatever you choose it has to be appealing to your fan base.

So now that you have these tools, ask yourself,

what is my brand?

Buy Pro Audio gear at the lowest price on Reverb.com

Related

SL1200G.jpg

The Technics 1200 Turntables Are Back!

Today, Panasonic unveiled the new limited edition Technics SL-1200 GAE turntable at the CES trade show. A standard edition SL-1200G version will be available later this year. This is great news for DJ's all over as there is a new Technics turntable on the market that takes what made the original so good and adds to it to make it even better. The new 1200's have the same iconic look and feel of the originals but they will have even more technology inside which will eliminate rotational vibrations for better sound, more upgrades to the iconic motor for smoothness, and a platter that has brass, aluminium, and rubber for even more durability.

ddjpool6-24.png

What DJs Are Downloading This Week - 6/23

If you're looking for what's hot in hip-hop this week, look no further. Consistently rated as one of the top record pools, Digital DJ Pool is here to provide you with the latest in what's hot in the music world.

2014-09-09-03-11-13-1_1.jpg

What's in a Name?

What’s in a Name? I don’t know about you but I get confused when I see so many DJ’s with the same name. Your name says it all, and it should be different from everyone else to help distinguish your brand. When choosing a DJ name, there are a few things that you want to consider...

incrediboi.jpg

SMIRNOFF Vodka and Spotify Throw the ‘Ultimate House Party’ feat. Kelis

Last night, SMIRNOFF Vodka and Spotify threw one lucky winner, Hannah Small, the ‘Ultimate House Party’ featuring a surprise performance by Kelis in New York City at Gary’s Loft. SMIRNOFF’s official DJ JayCeeOh kept the crowd amped through the rest of the night mixing some of music’s biggest hits from today. Check out the details after the jump.

Maypt1WEB.jpg

MyMP3Pool Top 25 Downloads: May 2014 pt. 1

Hey guys, we're back again with the Top 25 tracks of the month as featured by MyMP3Pool.com! This bi-weekly installment lets our readers know not only what the people are listening to, but what the DJs are downloading. Be sure to always check in with MyMP3Pool and the DJ section over here at DJBooth.net for all the latest in DJ news and music news.

DDJPoolTop10.png

What DJs Are Downloading This Week

If you're looking for what's hot in hip-hop this week, look no further. Consistently rated as one of the top record pools, Digital DJ Pool is here to provide you with the latest in what's hot in the music world.