As the Owner of a Brand Management and Public Relations Company for DJ’s, I receive emails and social media messages daily from DJ’s asking me questions such as:
What can I do to build my brand?
How can I get more bookings?
I am looking for a Manager, can you represent me?
“From the Turntables to The Boardroom” is my blog that will educate DJ’s on how to manage their brand to generate revenue. Let’s get started.
What is a brand?
The American Marketing Association defines a brand as “A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. Your brand is your reputation. It is what people will think about you, it will create both revenue and most important customer loyalty. In this current day of Music, it’s not always about talent as it is the marketability of an Artist or DJ brand. You may be the best rapper alive and you may be the best DJ on the 1’s and 2’s but the reality is that a record label or venue has to recoup their investment back off of your brand. This is the Music BUSINESS and at the end of the day it is all about MONEY.
So how do you build Your Brand?
Define your fan base. DJ’s you are artists, and just like a singer or rapper you have to have a fan base to support your music and club performances. You will need to determine who your fans are. Do you want to cater to a corporate audience? Audiences 18-35? EDM music lovers? Hip hop fans? Focus on what makes you different. Nowadays it’s more competitive for DJ’s than ever before especially with the internet. DJ’s have to work harder to be distinctive amongst its competition. Conduct an S.W.O.T. Analysis of the Competition (look at their
S
trengths,
W
eaknesses,
O
pportunities and
T
hreats) to see how you can stand out from the rest. Do you have a distinctive look? A unique performance style?
Market Your Brand.
The key to any successful brand is marketability. Now that you have built your brand, it’s s time to execute it to see if it will work. Brand Marketing includes logo design, tag lines, website, photos etc. Whatever you choose it has to be appealing to your fan base.
So now that you have these tools, ask yourself,
what is my brand?