Logic, Cardi B & the Price of Fame In the Era of Social Media

Even if we take celebrity out of the equation, in the digital age, our collective expectation of privacy should be close to none.
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Remember the days of “mind your own business”? Yeah, those are long gone.

One quick glance at any popular media outlet, no matter how reputable, will remind you that anything and everything can be made news, from the latest Twitter rant to an artists’ most private moments. 

But that’s the cost of being a celebrity in the social media era, right?

The short answer is: yes, but that doesn't mean an artist needs to accept being dehumanized and oftentimes attacked in a racially, sexually or religiously-motivated manner. That's never been part of the job description. 

While a typical response to the above Cardi B tweet is often, “Well, she knows what she signed up for,” even if she did, does that mean she has to sit back and watch people spread negativity, lies, and hatred with a smile on her face? Of course not. Handling shitty customers is a part of the grind of a 9-to-5 retail job, but does that mean employees like being ordered around by soccer moms looking to use their expired coupons? Of course not.

Squabbling over the inevitable, though, doesn’t change how disheartening it must have been for Logic and his soon-to-be ex-wife Jess Andrea to have their personal matters aired out for all the internet to witness. Logic being forced to then go a step further and clear the air about his separation on the same platform that broke the news—and I use that word loosely—is truly tragic irony.

Logic reportedly re-signed with Def Jam earlier this year to the tune of 30 million dollars, but no amount of money will ever satisfy basic human needs. For someone who doesn’t fuck with anybody, it’s reasonable to imagine Logic may just want to be left alone.

Even if we take celebrity out of the equation, in the digital age, our collective expectation of privacy should be close to none. With social media, whether we like it or not, we are always performing. A system built around likes and retweets conditions us to post more and more content, returning often to see who liked what and how far it all spread. 

It feels great to go viral, so we collectively push the envelope on our content, our brands, our curated personas. But what about the cost involved? The price of fame is a loss of privacy, one that all the money in the world will never change. We are ALL sensitive human beings. 

Most up-in-coming artists can’t wait to be front and center in the spotlight, but as Cardi B and Logic will attest, savor your civilian status.


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