Skip to main content

Making Sense of Drake's Contradictory Career Advice for Tone Stith

This is very easy for Drake to say.

Tone Stith, a singer-songwriter signed to RCA Records, got some advice from Drake that he recently shared in a new interview with Vibe. While advice from Drizzy, a generational superstar without question, sounds like the jackpot of creative direction, the message Drake sent the upcoming R&B artist is a confused one.

"[Drake] said, ‘You have to know who are you each year because you got to follow what's going on for the generation to recognize it. You also have to be yourself.’" —Tone Stith

This advice is some of the most Drake advice there is, especially when we consider that every year Drake changes his sound and adapts to what is hot so he can stay relevant. 50 Cent, as we've covered, thinks this is genius. And for the most part, it is. This strategy works for Drake because he is a massive act. However, the second half of his advice—staying yourself—falls flat for this very reason.

RECOMMENDED ARTICLES

BOTW-16x9--8-

JID, Duke Deuce & Erica Banks: Best of the Week

Best of the Week highlights the latest and greatest on Audiomack across genres and the globe.

am-world-roundup-16x9--4-

5 New Albums You Need to Hear This Week

Press play on new titles from Earl Sweatshirt, Jay Wheeler, FKA twigs, Fiokee, and Cootie.

BOTW-16x9--7-

2 Chainz, Central Cee & HoodCelebrityy: Best of the Week

2 Chainz, Central Cee, HoodCelebrityy, and more, all had the best new songs on Audiomack this week.

Since Drake is such a big artist, it's very easy for him to suggest to a developing act to "be yourself" while also chasing what's hot. He doesn't have the added hurdle of getting heard to contend with. For Stith, and every artist in his peer group, there is the constant push and pull of wanting to create organically, but also having to craft something on-trend to get people's attention. At this stage in his career, Stith has to choose between himself and what's hot; trying to balance both is a fool's errand.

It's an unfair shake for upcoming artists, to be sure, but there is a nugget of gold in Drake's advice. That is, we can see the struggles of an indie and upcoming artist clearly through the lens of this suggestion, and we can appreciate the artists doing it their own way all the more. Sometimes, too, sticking to your guns works out: word to Monte Booker and Tyler, The Creator.

Related

J. Cole's Advice to Swizz Beatz for How to Best Reach the Kids

J. Cole's Advice to Swizz Beatz for How to Best Reach the Kids

Swizz Beatz is for the children, but not without a little help from J. Cole.

"Longterm Bags Only": Russ Shares Valuable Investment Advice

"Long-Term Bags Only": Russ Shares Valuable Investment Advice

"For a genre that’s so infatuated with wealth, y’all be doing short-term shit…"

A-Trak Delivers Much-Needed Advice for Artists Caught Up in Numbers Game

A-Trak Delivers Much-Needed Advice for Artists Caught Up in the Numbers Game

"Numbers are given way too much importance, there's insane pressure and it's extremely unhealthy."

A Boogie on Missed Drake Collab: "You Can't Take it Personal"

A Boogie on Missed Drake Collab: "You Can't Take It Personal"

"It's all strategy and you can't mess up someone's strategy..."